Huawei will find it hard to re-image after ending Raiders deal

The repercussions look to be significant for Huawei after ending a near-decade long partnership with the Canberra Raiders. This was Huawei’s largest advertising deal in Australia and are now left with scarce options in trying to re-brand themselves, as an organisation who Australian’s can trust.

Time will tell if they can claw back a respectable reputation in Australia and the globe.

Producers:

• Pat Fordham

Speakers:

• Huawei Australia
• Jeremy Mitchell: Chief Corporate Affairs Officer
• Matt Connell: Managing Director at MKGT